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I.BasicInformation
ShinemoreCompanywasjointlyestablishedbyChengduShinemoreShoesCo.,Ltd.,in1995.Eversinceitsestablishment,theCompanyhasalwaysbeencommittedtothedevelopment,productionandsalesofladyshoesandhascooperatedwithfamousdomesticandinternationalenterprisessuchas"RedDragonfly"and"ZARA"todevelopandmanufactureleathershoeswhicharehighlyflavoredbyconsumers.Ithasalsosetseveralstandardsofindustrialmanufacturing.TheCompanyhasestablishedthreeproductionbasesinChengdu,i.e.JinhuaBranchPlant,ShoesCapitalBranchPlant,andShuangliuBranchPlant,successivelywithatotalareaofover120Mu.Thesefourplantshave1,800employeeswithanannualproductioncapacityof5millionpairsofshoes.

II.HistoryofCorporateDevelopment
In2005,theCompanymadeahugeinvestmenttoestablishmarketingcenterandproductdevelopmentcenterandfullyventuredintothedomesticleathershoesmarket.Thishasgainedcustomers¡¯continuouspraiseandlaidasolidfoundationforthelaterflourishmentofthebusiness.After10yearsofhardworksandefforts,theCompanyhasstrengtheneditsinternalmanagementandexternalcooperation&exchangeandhasupgradeditsdevelopmentanddesignstepbystep.Atthesametime,theCompanyinvestedtensofmillionstosetupitsheadquarterhighspecificationsandstandards.TheheadquarterisanewmilestoneinthehistoryofdevelopmentofShinemoreCompanyanditmarktheCompany¡¯sgiantstrideinthepathofdevelopmentleadingtoacompetitiveproductsmanufacturer.Itwillbeaheadofthetrendoffashionandbecomeanoutstandingenterpriseintheshoesindustry.Inrecentyears,itadoptedanewdevelopmentstrategy,i.e.gradualexpandfromitsdomesticmarkettoa¡°domesticandinternational¡±market.ShinemoreCompanyhasvisionofbecominga¡°high-endmanufacturer¡±onthestageofshoesindustryinChina!

III.CorporateDevelopmentStrength
TheCompanyhasestablisheditsDevelopmentandDesignDivisionIandDevelopmentandDesignDivisionII.Thetwodevelopmentteamscandevelopandproduceoveronethousandnewdesignsonaquarterlybasistoprovidethelatestdesignsforstrategiccooperationbrandsandcancompletelymeetcustomer¡¯sdemands.

IV.CorporateQualityControlSystem
Regardingproductqualityresearchanddevelopment,theCompanyadoptstheideaof"goodsaddlesforgoodhorses"andgraduallygoesforhigherstandardsofqualityandchoiceofrawmaterials.ItstrictlyadherestoindustrialimplementationstandardsandhasachievedbreakthroughsandinnovationsintechnologyanddevelopsintoanexclusivecategoryandstyleofShinemoreCompanyinthepursuitofexcellenceinmaterials,appearance,technologyanddistinguishedbrandofproducts.
Inregardsofqualitycontrolinmassproduction,theCompanycontinuestointroducedomesticandinternationaladvancedequipmentandhasachievedautomatedproduction,enhancedproductionstandardizationandmaximizedcapacity;italsohasfurtherstandardizedtheproductionprocessandreducedoverallproductioncost.Forqualitycontrol,theCompanyhasestablishedaprofessionalQCmanagementsystematalllevelsandensuredthateachprocessandlinkareaimedatachievingtheobjectivesoflowcostandupgradedquality.

V.CorporateTalentStrategy
TheCompanyadherestothetalentmanagementstrategyof"respectingtalentsandcommondevelopment"andhasintroducedandcultivatedagroupofhighlyqualifiedtechnicaltalentsandmanagementpersonnel.TheCompanyhasalwaysinsistedonlocating,accepting,andcultivatingtalentswithanopentalentphilosophysoastoquicklyestablishareasonabletalentsystemtopromotecorporatesustainabledevelopment.TheCompanyhasestablishedaneffectiveincentivesystemandimplementedaresponsibility-systematthelevelsofbranchleadership,factorydirectorsanddepartmentmanagers.Everyoneisthebossofhisowndepartment;allthedepartmentshavetofullythepotentialoftalentsoneachpositionsandhencetheyhavejointlyestablishedapragmaticandstrongworkteam.

VI.CorporateCoreCulture
TheCompanyadherestotheprincipleof"developingthroughinnovation,survivingviaqualityandwinningmarketwithservice"andcontinuestooptimizemanufacturingequipment,improveproductiontechnology,promoteproductquality,standardizemanagementsystemandsteadilydevelopthemarket;TheCompanyhasalwaysmaintainedthe"adheringtohighstandards"asguidanceofShinemoreCompany;itwasthefirstintheindustryinimplementationofthemanagementof"normalization,standardization,process-orientationandinformationization"andadheredtothemissionof"creatingindustrystandardsandcultivatingelitesfortheshoesindustry"andhasbeenleadingtheshoesfashionindustryinChinawithitsfootholdinthewest.
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